LOVE YOU MORE is an Australian Bridal label where classic is cool, kindness is strength and sustainability matters.
Following in the professional footsteps of her mum who trained in couture, designer and founder Kim is forging her own way, designing for the new generation woman. Keenly fashion-focused, the label reflects the effortless sophistication of Melbourne’s style and the cool and edgy attitude of eclectic London. “The backdrop of these two cities I call and called home have intrinsically influenced my style point of view.”
Embracing a natural gravitational pull towards design, Kim learnt much of what she knows today, from ‘hanging out’ in her mum’s workroom where she would experiment with left over fabrics. Today, she surrounds herself with the industry’s best homegrown team of pattern and clothing makers. “We’re incredibly proud to design and make each of our gowns locally - in Australia - it’s integral to who we are and our commitment to minimising our environmental footprint.”
Sustainability to us, is about creating in a way which is mindful of the environment - reducing harmful emissions and waste to landfill as well as looking for ‘kinder’ ways of working. Small actions can have a worthwhile impact - SUSTAINABILITY MATTERS.
Here’s how we're doing our bit:
MAKING LOCALLY Our design, pattern making and production teams are all within 20kms of each other. A shorter supply chain means we're supporting the local economy and minimising the carbon footprint for each gown.
MADE TO ORDER Each wedding gown is cut and made only when an order is placed. This minimises waste to landfill by reducing usage of fabrics, trims, and threads as well as reducing the use of non-renewable energy sources.
ECO FRIENDLY PACKAGING Every ‘MRS’ t-shirt is packed and shipped using 100% compostable (zero-waste) bags and re-usable garment bags are supplied to brides to transport and store their gowns.
RECYCLED FABRICS This January 2020, we introduced our first gown made using recycled fabrics. Recycled fabrics - a more sustainable alternative to virgin materials - uses up to half as much energy to make and saves materials from landfill. With this in mind, we are continuing to source more recycled fabrics to incorporate in our 2020 collection.
EMAIL We provide information and details from dress fittings via email in lieu of printed postcards. While a printed card offers us an opportunity to further promote our business at minimal cost, it is a less kind option to the environment.
Let’s heal the earth together and do it looking anything but ordinary.